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Nike Air Jordan

This classic Nike Air Jordan 1, first seen in 1985 was the syle that helped to catapult Nike into a global super brand. It was created for superstar basketball player Michael Jordan.

In the early 1980s Nike was struggling in a saturated trainer market. Jordan was already endorsing other products and preferred to wear adidas or Converse – but he was persuaded by his parents and coach to accept Nike’s endorsement offer. Nike signed Jordan to a $2.5 million deal for five years. However colourful trainers were not allowed by the National Basketball Association so evertime Jordan wore his black and red pair he was fined $5,000.

These Air Jordan's are on display in the Celebrity Endorsement case in the shoe gallery.